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EZ Roofing
Roofing
2024
EZ Roofing is a local lead generation project designed to scale high-intent residential roofing inquiries through targeted Meta Ads placement. The campaign framework prioritized high-trust, before-and-after static split graphics to instantly showcase workmanship and capture ready-to-buy homeowners in a localized market.
Recognition
Client Name
Maxwell
Services
Ad Creative & Copy
Rating
4.9 / 5.0
Problem
The client struggled with low-quality lead volume and high acquisition costs due to generic, stock-photo advertising that failed to build immediate neighborhood trust. The primary challenge was standing out in a hyper-competitive territory where consumer skepticism toward local contractors is inherently high.
Solution & Experience
We engineered a direct-response asset framework combining striking visual transformations with heavy localized social proof and credential badges. This clear, static layout bypassed complex video production bottlenecks while providing users with instant clarity regarding the brand's verified licensing, scale, and reputation.
Final thoughts
The shift to credential-backed static creative triggered a 50% reduction in cost-per-lead (CPL) while drastically increasing the booking rate for on-site property estimates. This project demonstrates that local service businesses do not need massive video budgets to scale—just transparent, high-proof static imagery that eliminates buyer friction.
Pricing
Prices to earn your trust starting at just $197
$297
/ Month
Popular
Continue scaling with ongoing optimization, creative testing, and strategic support.
What's Included:
Campaign with multiple ad sets
Custom Marketing Strategy
4 High-Converting Meta Ad Creatives
Persuasive Ad Copy
Campaign Setup & Launch
Meta Pixel & Tracking
Campaign Optimization
Performance Reporting