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New Day Oats

Ecommerce

2025

New Day Oats is a creative performance project focused on scaling a high-protein DTC breakfast brand through highly targeted Meta Ads deployment. The strategy centered on developing direct-response static imagery to position the product as the ultimate zero-prep morning fuel for high-performing professionals.

Recognition

Client Name

Judy Fletcher

Services

Meta Ads Management

Rating

4.8 / 5.0

Problem

New Day Oats relied on generic "healthy breakfast" messaging that failed to trigger immediate buying intent, resulting in low click-through rates and high landing page drop-offs. The core challenge was pivoting the brand's positioning away from broad nutrition and toward a highly acute, relatable pain point: the morning energy crash experienced by busy professionals.

Solution & Experience

We engineered a systematic static-ad testing matrix focused heavily on clear feature callouts, daily routine hooks, and friction-free subscription offers. By strictly monitoring backend purchase data, we rapidly identified the top-converting creative variations and scaled the winning post IDs natively.

Final thoughts

The optimized static asset framework triggered an immediate 45% reduction in CPA while successfully scaling monthly recurring subscription revenue. This campaign underscores that straightforward, benefit-driven static imagery remains a dominant acquisition mechanism for transactional DTC products.

Pricing

Prices to earn your trust starting at just $197

$197

/ 2 Weeks

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What's Included:

Campaign with multiple ad sets

Custom Marketing Strategy

3 High-Converting Meta Ad Creatives

Persuasive Ad Copy

Campaign Setup & Launch

Meta Pixel & Tracking

Campaign Optimization

Performance Reporting

$297

/ Month

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